Dear Bimbo Bakeries USA:The quality of your "Tia Rosa" flour tortillas is wonderful, but the "ziplock" part of the packaging is awful. When opening the package for the first time, the first step of tearing off the outer perforated section of the bag is easy. However, when you attempt to separate the "ziplock" edge within, to access the tortillas, the sealed strip is so tightly interlocked that it is virtually impossible to get it apart without ripping the actual plastic bag edges on either side of the strip. The amount of force required to separate it is high, and the junction of ziplock strip-to-regular-bag-area bond is weak. We always end up ripping the package and having to find a larger plastic bag that we can put YOUR bag in, so the tortillas don't dry out.
We are not doing this operation in haste! We are being very careful and trying to really grip that inner ziplock strip, and we STILL rip the plastic bag while failing to loosen the interlock seal. Please pull some samples off your production line and challenge the packaging director, the product manager, and the president of the company to produce a single tortilla without ripping the bag--or they won't get their next paycheck.
As the bag tears, I can almost see the tears of Auntie Rose, who lent her name and profile to you in good faith, trusting that you would keep her customers happy!
I am putting this letter on my consumer blog for others to read, and I will post your response, as well.
Sincerely,
The eValue-ator
