Doesn't measure up

Dear Wescott Customer Service:

I purchased a metal Wescott ruler, in green, at Target about a year ago. It has been a useful ruler, but the markings on the squared-off end are rubbing off due to normal use. So now I can't measure anything below one inch or above 28 mm (scale on the opposite side). 

Do you consider this an acceptable performance characteristic for this product? I do not, and--as a consequence of someone's cost-cutting idea of using printing that wears off--I will always look on Wescott products with skepticism. 

I am sharing this letter with readers of the "eValue-ator." I will share your response with my readers, as well.

Sincerely,

The eValue-ator